Introducing ‘The Maverick Mindset,’ our new podcast
Where consumer operators share what you can’t learn anywhere else
Building in consumer is hard. Most don’t make it, but the ones that do change everything. At Maveron, we’ve spent nearly 30 years backing and befriending these companies, watching them reshape how people live, eat, and connect. The wins get documented, but the behind-the-scenes story, the near-misses, the relentless operator grind, the hard calls, rarely does. As we look toward the next 30 years of consumer greats, we want that to change.
That’s why we’re thrilled to introduce “The Maverick Mindset,” a podcast where we sit down with the operators building products for history’s most dynamic consumer. Each conversation goes deep on how these changemakers lead and what insights they’ve gleaned from the trenches of a fast-growing business.
We couldn’t think of a better person to kick off the season than AG1 CEO Kat Cole. Kat has had one of the most compelling operator journeys in the startup world, from cleaning gym equipment as a teenager, to leading Focus Brands, to joining AG1 back when it was still Athletic Greens.
In this episode, she and Maveron Partner Natalie Dillon dig into what it really takes to move from peer to leader, why staying obsessively close to your customer matters more than any dashboard, and how she thinks about expanding product lines.
We’re thrilled to have monthly podcast episodes rolling out for the rest of the year, featuring more builders and innovators who are shaping consumer culture. Be sure to subscribe so you don’t miss it. And if you listen to the Kat Cole episode and it resonates, share it with an operator who needs to hear it.
Listen to Maveron’s “The Maverick Mindset” here and subscribe on YouTube, Apple Podcasts, or Spotify!