Maveron leads $3.2M seed round in Jampack AI to simplify wholesale operations

Whether a brand is emerging or has surpassed hundreds of millions in revenue, wholesale remains deeply painful.

Over the past year at Maveron, we’ve spoken with more than 60 consumer brands about one simple question: Where does it actually hurt? Across stage, size, and category, one theme kept resurfacing, the pain of wholesale operations.

Brands right now are struggling while managing purchase orders across emails, PDFs, retailer portals, and ERPs. They spend days reconciling discrepancies between what is signed and what shows up in a portal. That’s not to mention coordinating freight, updating inventory, disputing chargebacks. Whether a brand is emerging or has surpassed hundreds of millions in revenue, wholesale remains deeply painful.

That’s why we’re thrilled to announce that Maveron led a $3.2 million seed round in Jampack AI. Jampack is building the AI-native operating system for wholesale commerce — automating the purchase order lifecycle from ingestion to freight booking to invoicing. What once took operators six-plus hours per order can now take under 60 seconds. Jampack is transforming brands’ reality, saving customers 20+ hours per week, cutting freight costs 30%, and reducing inventory errors 92%.

Founded by Matteo Rossant (CEO) and Rezi Tsulukidze (CTO), who have direct experience scaling companies and have lived the pain of managing wholesale chaos on spreadsheets, Jampack has quickly become essential infrastructure for some of the fastest-growing CPG brands including Fishwife, Ghia, and PATH Water.

But what convinced us wasn’t just the product. It was the customer love we saw over and over again. During diligence, we spoke to nearly every live customer. The response was consistently glowing, with a head of ops partner sharing that Jampack is “the most successful tool we’ve onboarded in the operational space.” In a category where operators rarely express delight about their tech stack, this felt different.

Wholesale is a $7 trillion global market, but more importantly, it’s a daily operational burden for the brands we care about. We’re excited to partner with the Jampack team as they transform how brands manage wholesale — turning one of the biggest operational headaches in CPG into a strategic advantage.